Thursday, November 26, 2015

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Business Lessons from a Radical Industrialist, by Ray C. Anderson, Robin White

Business Lessons from a Radical Industrialist, by Ray C. Anderson, Robin White



Business Lessons from a Radical Industrialist, by Ray C. Anderson, Robin White

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Business Lessons from a Radical Industrialist, by Ray C. Anderson, Robin White

In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot in your office or coveted via the company's residential brand, FLOR.

That was 17 years ago - before 'green' was the compelling business imperative that it is today (for reference, oil was then $18/bbl), and frankly, the environment was nowhere on Ray's radar.  An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted.  As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of Commerce, landed on his desk.  The rest is green business history -- Ray read the book (he's called it a 'spear in the chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint.  

What's happened in the intervening years has made Interface the poster child for green business, and Ray's become a bit of an eco rock star. He ditched his gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60.  This is his story.

  • Sales Rank: #555833 in Books
  • Published on: 2011-03-29
  • Released on: 2011-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .75" w x 6.00" l, .91 pounds
  • Binding: Paperback
  • 336 pages

Review
Sustainability, argues Anderson, makes just as much business sense as it does a liberal crusade, and he even makes absorbing reading out of the process that transformed his operations. 

--Publisher's Weekly

He may be 'radical' but he's also a profit-seeking businessman. Ray has found a new path that's good for the planet and great for his business.   --Andrew Winston, environmental strategist, author of Green Recovery and co-author of Green to Gold

If we had a lot more businessmen like Ray Anderson, the planet would be neither bankrupt or overheated. He is a hero, and this book makes clear why! --Bill McKibben, author of Deep Economy

We are in desperate need of hope, but if hope is to be credible and trustworthy, it has to walk a straight line.  No one does this better than Ray Anderson. --Paul Hawken, author of The Ecology of Commerce, Natural Capitalism, and Blessed Unrest

Ray put everything he has built at his company on the line for what he believed and created a model of profitable sustainability and humanity. This tale of how and why is a great story.   --Jonathan Lash, President, World Resources Institute

“Inspirational . . . Essential reading for anyone, whether lay, student, or practitioner, interested in business success today and in the environment.” ―Library Journal (starred review)

From the Author
From the Prologue:
My company, Interface, Inc., has just marked an important milestone - 10 years until our target year for Mission Zero, for zero environmental footprint, a goal for which we have set 2020 as our deadline.  I'm immensely proud of Interface, and encouraged about our future.  
You may be familiar with my story - the epiphany I experienced in 1994 when I read Paul Hawken's book, The Ecology of Commerce, seeking inspiration for a speech to a task force that was organizing at Interface to answer customer concerns about the environment. That change of world view led me down a road I had never imagined for myself or my petroleum-intensive company - eventually to get off oil.
Distancing ourselves from the wellhead requires that we re-imagine the antiquated, linear, take-make-waste industrial system of which we are all a part.  And instead, to become part of a thoughtful, cooperative, cyclical system that mimics nature in the way that we design, source, manufacture, sell, install - and eventually reclaim and recycle - our products.  This ambitious undertaking requires new technology, new inputs, new thinking.  It is intensely complicated and, at the same time, completely liberating to think outside the traditional confines of design and manufacturing.  Somewhere along the way, the idea that what we were doing was so right - so right, and so smart - emerged to propel us forward.  
At Interface, this new way of thinking is working - our products are better than ever, our employees are more engaged than ever, customers are extraordinarily loyal; and, importantly, costs are down, not up, dispelling the myth that sustainability is expensive. That's the story you'll find in more detail in this book.

About the Author
Ray C. Anderson, founder and chairman, Interface, Inc. (IFSIA)
The story is now legend: the "spear in the chest" epiphany Ray Anderson experienced when he first read Paul Hawken's The Ecology of Commerce, seeking inspiration for a speech to an Interface task force on the company's environmental vision.  Seventeen years and a sea change later, Ray estimates that Interface is more than half-way towards the vision of "Mission Zero," the journey no one would have imagined for the company or the petroleum-intensive industry of carpet manufacturing which has been forever changed by Ray's vision. Interface is redesigning processes and products,  pioneering new technologies, and making efforts to reduce or eliminate waste and harmful emissions while increasing the use of renewable materials and sources of energy.  Ray chronicles that journey in a new "how" and "why" to on sustainability, Business Lessons from a Radical Industrialist, (St. Martin's Griffin, 2011) the paperback follow-up to the book, Confessions of a Radical Industrialist, published by St. Martin's Press in September 2009.
 
An honors graduate of Georgia Institute of Technology, Ray learned the carpet trade through 14-plus years at various positions in the textiles industry, and in 1973, set about founding a company to produce the first free-lay carpet tiles in America.  Today, he chairs the world's largest producer of modular commercial floorcoverings.  Interface has diversified and globalized its businesses, with sales in 110 countries and manufacturing facilities on four continents.
 

Most helpful customer reviews

4 of 4 people found the following review helpful.
Inspiring
By Peter
If only the world had more Ray Andersons. The fact that he turned a company reliant on the use of petrochemicals for the production of its core product into one with sustainability as its core ideaology and was abel to improve his profits is outstanding. Any and every company can learn something from this book.

1 of 1 people found the following review helpful.
The Power of One
By K K Tse
This is more than an excellent book. I have read both Anderson's books, including the Chinese translation of Business Lessons from a Radical Industrialist. It is gratifying to witness the translation of the book into Chinese as it deserves to be read by all those who have an interest to know how business should be run in this big country.

I have been so impressed by what Ray and his company have achieved that I have the strong urge to write a book about it myself. I will use liberally the materials from all his publications and will present them in a way that would be easier for the general public, especially those from the business community, to read and understand.

I will also add a few chapters on how Ray's company, Interface, has inspired other companies to follow their example, notably Walmart. This demonstrates the Power of One, ie. how one individual, one company could make a major, disporportionate impact on the world.

It will be some time before my book will appear. In the meantime, I strongly recommend this book by Ray to anyone who wants to have a glimpse of what the corporations of the 21st century could become.

1 of 1 people found the following review helpful.
surprised at the packaging quality!
By Ryan Garaventa
I had this shipped to school for my spring semester and though it took longer than estimated to get to me, i was pleasantly surprised when on the box it said "Hand made box, we recycle! Good luck this semester!" woah wasn't expecting that. The book was in great quality like the description said. This has been my best amazon experience so far!

See all 13 customer reviews...

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