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How to Sell Your Crafts Online: A Step-by-Step Guide to Successful Sales on Etsy and Beyond, by Derrick Sutton
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With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on his self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. Derrick shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more.
Some of the topics covered include:
-How to design a catchy Etsy banner
-How to gain an instant analysis of your shop and where you need to focus your efforts
-A crash course on photographing your items and key mistakes to avoid class
-Fail-safe copywriting secrets
-How to take advantage of Etsy's forums, Treasury, and more
-The effective way to use Facebook and Twitter, and why so many people get it wrong
How to Sell Your Crafts Online offers crafters and artists practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business!
Praise for Derrick Sutton's e-Guide Crafting Success:
"This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward…" --- Etsy seller jenniferwhitmer
"I definitely saw a difference in my sales after doing many of the things suggested."
--- Etsy seller mishmishmarket
"A true wealth of useful information." --- Etsy seller helixelemental
"[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry
"A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
- Sales Rank: #369726 in Books
- Color: How To Sell Your Crafts Online
- Brand: Macmillan Publishers
- Model: SM-41262
- Published on: 2011-10-11
- Released on: 2011-10-11
- Original language: English
- Number of items: 1
- Dimensions: 8.47" h x .64" w x 7.50" l, .96 pounds
- Binding: Paperback
- 224 pages
- St. Martin's Books-How To Sell Your Crafts Online
Most helpful customer reviews
77 of 79 people found the following review helpful.
Fantastic Resource!
By Brenda Wright
As I was browsing through Amazon I found this book. I bought my copy last week and have pretty much been glued to it since! The lessons are really easy to follow and more importantly, put into practice!
I set up an Etsy shop a couple of years ago. After reading the chapter on shop names, I decided to make a total change. And the chapter on Photography really gave me some great pointers. I didn't realize just how important those pictures are. By the time I finished I had a totally redesigned shop.
The best part for me (and the reason why I bought the book to begin with) was the tips about promotion. It's always the part I hated the most, but this makes it so easy. I wish I knew two years ago when I started my shop what I know now. In fact, I'm going to try some of these tips with some of my other projects. This book is a great tool for anyone who wants to sell anything online.
49 of 50 people found the following review helpful.
Fun and Practical
By MikeM
This book was given to me as a gift and with a suggestion I could sell my wife's custom made greeting cards on Etsy. I've been thinking of opening an Etsy Shop for some time now, but felt slightly overwhelmed with the idea.
How To Sell Your Crafts Online makes the process of setting up an Etsy Shop nice and simple. The lessons are all short and easy to follow. Not short as in skipping vital info, but short as in not blabbering on about things you don't need to know. After you've read each chapter there's a number of action-steps which is a nice touch.
As well as setting up your Etsy shop, this book also shows you how to find your way through the online jungle. I now have a firm handle on how to use Facebook, Twitter and a variety of websites I'd never heard of before.
One of the best things about this guide is it never feels like too much work and each step is fun. The book is really well designed with bright and vivid illustrations and plenty of screen-shots so you know exactly what to do each step of the way.
So if you've been on the fence about selling your crafts online, or need to improve a slow online store then this guide is going to save you a lot of headaches.
Highly recommended!
27 of 27 people found the following review helpful.
A Wealth of Information
By Kathy W.
This book is a must for artists and crafters who want to market their work on the web. Not only did it address how to use Etsy, but it also gave lengthy instructions to other sites and methods such as Facebook and blogging. Photography and movie making for YouTube is also covered. This book will be all I need to begin the online marketing end of my business.
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